Department of Electronic Media and Mass Communication

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04132654678

head.emc@pondiuni.ac.in

Vision and Message of Head of Department (i/c)

Dr. Radhika Khanna

Associate Professor
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Office Contact Details

+91-413-2654-680

office.demmc@pondiuni.ac.in

Programmes Offered

B.A. (Honors) Media & Communication [4 year UG Programme under NEP]
B.V.A. Painting [4 year UG Programme under NEP]
M.V.A. Painting
M.A. Mass Communication
M.Sc. Electronic Media
Ph.D. Electronic Media
Ph.D. Mass Communication

Faculty

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Dr. S. Arulselvan

Professor
Profile image Dr. M. Shuaib Mohamed Haneef

Dr. M. Shuaib Mohamed Haneef

Professor
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Dr. D. Nivedhitha

Associate Professor
Cover Image - Radhika Khanna

Dr. Radhika Khanna

Associate Professor
Bala - Balasaravanan T

Dr. T. Balasaravanan

Associate Professor
Santhi Siri

Dr. V. Santhi Siri

Associate Professor
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Dr. S. Anand Lenin Vethanayagam

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Dr. Samarjit Kachari

Assistant Professor
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Mr. A. Muthamil

Assistant Professor

Officers & Staffs

The department has well equipped media labs and studios with the most recent equipment to train students on graphic and web designing, audio and video editing. The equipment includes broadcast quality audio and video equipment and professional digital SLR cameras. Classrooms are furnished with teaching aids such as LCD projector and DTH connection which enable students to keep themselves up-to-date with current affairs 24×7. The following are the key facilities and supporting equipment available in the Department. A separate well-furnished PhD Research Scholars room with Wi-Fi facility has been created to provide a conducive environment to pursue their studies. A) VIDEO PRODUCTION STUDIO The Department has a state-of-the-art production studio is boasting industry style and décor. It shares another bag studio with EMRC. Both studios have the most sophisticated equipment for video production processes. Indoor shooting, single and multi-camera production, dubbing and news bulletin anchoring are some of the exercises that take place in the studios, in addition, there are two audio booths for recording audio. B) MULTIMEDIA LAB The Multimedia lab has 80 high-end computer systems. The lab also has the supporting software that include Adobe products, Ulead Video Studio 11 and Sound Forge 9,Cool Edit Pro etc. A separate edit suite space that allows 10 students to carry out video editing is available as part of video production. Avid Mojo SD, Mac Pro with FCP & DPS velocity HD workstation for video editing is also available. C) COMMUNITY RADIO STATION – PUDUVAI VAANI FM 107.8 MHZ Puduvai Vaani is the community FM Radio facility on the University campus. It works on FM 107.8 MHz, covering an area of 20 km radius from the University campus. This station broadcasts programmes in both Tamil and English languages. Media students undergo training in the production of radio programmes that include writing radio scripts, voice modulation and live broadcasting over an FM radio channel. The station is a “first of its kind” among CRS with 2 suites for radio production and one suite for transmission & livebroadcast. The FM Community Radio Station has produced more than 500 hours of audio / radio content which are suitable for broadcast through any radio stations on varieties of themes including health, education to entertainment.
Students get placements in news organizations, advertising agencies, public relations firms, news websites, television news channels, film industry, e-learning companies, newspapers, digital marketing companies, non-governmental organizations and academic institutions. Students have been placed in various media organizations that include non-technical and technical jobs. Some of the companies include HP, Flipkart, Oracle, Times of India, The New Indian Express, CTS, TCS, Think Why Me Not, SUN TV, News7, Accenture, to name a few.
Each student undergoes internship for not less than four weeks in a media organization during summer vacation between second and third semesters. After completion, students submit a report on the experience they gain during the internship. The training they get from media houses is particularly helpful in orienting students to the requirements of the industry.
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